Avon’s Chairman and chief executive, Andrea Jung described her as perfect for her new role by giving strong voice to the company’s commitment to empowering women. Reese as the honorary chairman of the Avon foundation would work towards improving the lives of women and their families by concentrating on breast cancer, domestic violence and emergency relief.

Ms Jung said “She is an accomplished actress, a successful producer and a working mother – and clearly embodies the drive, the commitment and entrepreneurial spirit that is at the heart of the Avon representative.”

However detail of the financial deal at which Witherspoon has agreed for the “multi-year” agreement is not yet released.